New Balance Packaging

by Donna Creek

When London-based Crooked Tongues collaborated with New Balance on their new range of sneakers, we were approached by Crooked Tongues to create the shoe box for the limited edition 575, 577, 991 and 1500 range.

Each box is linked to the shoe by use of an eye catching highlight colour – red, yellow, blue and green. The stunning artwork featured on the front of the box by tattoo artist and graphic designer BJ Betts completes a set of four, entitled ‘Confederation of Villainy’.

We took this design and digitally printed directly on to e flute, die cut and made up with a self forming base and sleeve. The box also contains an eyelet, making this a nice mechanism for access.



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