Lookbook and Show Invite

by Ed Smith

The brief from Dunhill called for a simple, yet striking press kit to complement its SS11 fashion show at London Fashion Week. Creating the right look to mirror the prestigious event was key to this project.

We produced a clam shell box to contain 33 cards, each showcasing a different one of the season’s looks. The box was wrapped in a high-end cloth that lent itself well to such a premium brand, lined with an embossed Colorplan stock. Additional subtle touches included a blind deboss logo and a book plate on the inside.
After the show we produced a look book using the same materials which is sent out to press and to buyers for the season

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