If there’s one brand out there that understands the value of collaboration, it’s Fred Perry. Having teamed up, over the years, with everyone from Raf Simons to Bradley Wiggins, Nigel Cabourn to Drake’s, the quintessentially British company has built up a hugely impressive roster of collaborative efforts that showcase an appreciation of the heritage of the famous laurel wreath, as well as a creative urge to push things forward.
This Spring, they were at it again. This time, Fred Perry recruited Aberdeen-based streetwear retailer Hanon, who called on Scottish textile manufacturer Halley Stevensons for a collaboration that centred on a reimagining of the B2, a classic tennis silhouette from the Fred Perry archive. Using Hally Stevensons’ P200 – a densely woven, 100% cotton performance fabric – Hanon produced a striking blue trainer, featuring dual branding across the heel tab and Hanon’s signature fire logo on the tongue patches.
Nirvana Studio design team were given the task of elevating the limited-edition footwear collaboration by applying the existing branding across a special box wrap, tissue paper, swing tags and a set of enamel pin badges bearing some of Hanon’s most recognisable motifs. We then artworked the chosen designs and prepared for production. Using a 270gsm Splendorgel stock from Italian manufacturer Fedrigoni, the box wrap proudly displayed both the Fred Perry and Hanon branding, and was Pantone-matched to the blue lagoon colour of Halley Stevensons’ waterproof fabric. The monogram branded tissue paper was also Pantone-matched, and one-colour printed onto a 17gsm tissue, while the die-cut set of pin badges were made from a hard enamel to ensure their strength and durability matched those of the brands they were designed to represent.
You can view this year’s limited-edition collaboration now on the Hanon website, where you can also find out more about the origins of the collaboration and the materials used, and see imagery of the Fred Perry x Hanon B2 trainer in action.
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