GAP Presentation Pack

by Rich Penn

Nirvana delved into the history of an iconic retailer when asked to produce a presentation box for Gap.

Inside the clamshell style box was a timeline concertina fold leaflet that tracked the retailer from its very inception in 1969, when Don Fisher decided to open the first Gap store as he simply couldn’t find a pair of jeans that fitted, through to today. The box also contained two presentation books; one outlined the company’s brand values and the other featured Gap’s campaign layout and photography.

A presentation box that contains a timeline leaflet with images from when GAP first started, and two presentation books – one of the companies brand and values and one of GAPS campaign layout and photography.

The box cover was wrapped in fabric and white foil blocked to create the reverse-out GAP logo, whilst the book was printed digitally on 160gsm Accent Smooth Natural.

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