As part of the launch of Lacoste’s retro trainer we created this tactile, bespoke trainer box. This handmade box used faux suede in chocolate brown to cover the exterior, with only the front panel in a contrast acrylic to allow the trainers to be glimpsed from the outside.
The lid of the box lifts to reveal a line illustration of the trainer. The base of the interior is covered in faux suede, onto which the trainers’ sole print was foil blocked, a finish that matches the understated branding on the exterior of the box.
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