We were asked to produce lululemons first ever press book in the UK. They tasked us with creating a format that would work as an ongoing series which they could continue to build on season on season .
We developed a wire-o bind A5 booklet, foil blocked in two colours to outer cover and digitally printed in 4 colour process throughout on Colorplan Pale Grey and Cycles Print recycled coated stock.
The inside pages featured lifestyle photography of their latest women and mens collections and the fold out front cover detailed an index of fabric types with a breakdown of their ideal functions as sportswear garments. The inside back cover had a card pocket to house a ‘goal sheet’ encouraging the recipient to list 17 ways to ‘make 2017 the best year yet’.
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