NET-A-PORTER’s exclusive community of EIP’s receive privileged access to the most elite shopping services. As an Extremely Important Person you are the first to hear about new designer launches with exclusive previews and pre order services, as well as your own dedicated personal shopper and guest lists to some of the biggest events in the fashion calendar.
In launch of Spring Summer 2017, NET-A-PORTER produced their exclusive EIP lookbook offering priority access to the new collection. This lookbook was sent out with a personalised card detailing the name and contact details of their personal shopping contact who could pre order any items they would like.
The Nirvana team were commissioned to produced a pack of slim gloss black post-its which were placed inside a bespoke envelope to encourage the EIP’s to bookmark their favourite pieces as they browse.
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