Breathe booklet

by Nirvana CPH

BreatheSync is the world’s first smart phone breathing application that creates a personalised breathing rhythm from real-time heart data. It is also the first to provide a meaningful measure of wellbeing based on this heart data.

In November 2016, BreatheSync launched its collaboration with Lululemon across their European stores and we were approached to produce their ‘Breath Better’ booklet to help promote this partnership.

15,000 copies were produced and distributed across 23 store locations within Europe and translated into 3 different languages. The booklet details the theory behind the BreathSync app and how it can benefit when practiced.

The books were 6pp cover in 270gsm Corona Light Grey with foil in matt blue and white, internal pages were 150gsm Silk 20pp text with a flush finish.




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