'Between' launch

by Nirvana CPH

Monotype designed a distinct new typeface ‘Between’ a font family with 3 states of being-  Between 1, Between 2 and Between 3. Each part was designed to bring individual character and personality whilst working in harmony together, combining to create different ‘typographic flavours’.

The egg was taken as a visual motif and way of representing the contrasting character of each of the fonts, using the word egg to also showcase the comparatively different faces of the design.

In launch of this new typeface Monotype wanted to produce a limited edition ‘egg’ tea towel and eggcup, they came to Nirvana to help source and produce both items. The cotton fabric tea towels were then screen printed with the egg design and Monotype branding and the white china eggcup’s were printed with ‘egg’ in each of the three Between fonts.

Bespoke cardboard boxes were also developed and produced to protect the eggcups in transit, these were printed with the branded iconic ‘egg’ design and Monotype branding.

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