Nike Great South Run Mirrored Wall

by Donna Creek

Nike’s advertising agency Wieden & Kennedy, designed a giant, mirrored wall to be erected at the seven-mile point on The Great South Run. Our job was to make it happen, balancing creativity and commerce within a tight budget.

We arranged permission from the owners of the site, created architectural drawings and developed wind calculations for insurance purposes. Based on the drawings, we built the 15x5m mirror in London, then transported it to Portsmouth where it was installed on scaffolding, overnight, by a six-man team.

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