Pop-Up Shop

by Donna Creek

Diesel has a beautifully sized window just off New Bond Street that was not being used to full effect. Even though the window is clearly visible from New Bond Street, it was generally assumed applying graphics would be prohibitively expensive due to the window’s size.  We worked closely with Diesel to develop a cost-effective option, devising a method of artwork production and fitting without compromising on quality and finish.

Through the summer they also took a temporary store in Covent Garden. On the exterior wall we used 3m street vinyl which was printed on to and CAD cut, then applied to wrap into the moulds of each brick with a heated effect. The window graphics on the inside of the window were made from 3m crystal clear view vinyl which we reverse printed and backed up with white.

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