Prada Candy Press Kits

by Ed Smith

To publicise the launch of Prada’s fragrance, Prada Candy we were asked to develop and produce the press kits for journalists and buyers.

Using our card engineering department, we developed a custom package, featuring the distinctive Prada brand texture embossed on the surface. The Prada logo and fragrance campaign image were then embossed on an additional layer of foil to enhance the brand image. A premium version of the kit also contained a smaller gift box with a bottle of the fragrance.

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