Retail Packaging

by Donna Creek

Mount Street in Mayfair welcomed the newest member of the young British designer crowd, with the opening of Roksanda Ilincic’s new store. She threw open the doors to friends Joely Richardson, Lara Bohnic and Portia Freeman along with fellow designers Christopher Kane, Jonathan Saunders and Nicholas Kirkwood to name a few of the attendees who showed great support.

The store was designed by longtime collaborator and renowned architect David Adjaye, one of the leading architects of his generation, who has been described as an architect with an artist’s sensibility with a keen eye for materials.  The team from Roksanda were keen for the packaging to follow the same aesthetic as Adjaye’s bold interiors along with Roksanda’s own use of geometry and symmetry in her garments. Studio Frith were nominated to design the range of packaging and Nirvana worked closely alongside them from the start including initial concept ideas, material research, design development, prototyping and full production.

The retail bags  were produced from greyboard card lined with art paper, with solid blue ABS plastic handles that echo the trademark Roksanda colour blocks. Swing tickets were produced from white board with a clear perspex toggle, flood printed both sides and carry a block foil logo, whilst hangers were manufactured from beech wood with all metal elements finished with a coloured epoxy matte, to bring vibrant colour to the smallest of details.

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