Ryder Cup Seeding Pack

by Nirvana CPH

Ahead of this year’s Ryder Cup – the biennial men’s golf tournament contested between the USA and Europe – we were approached by agency CSM Sport and tasked with producing a very special project.

The eight official ambassadors for Team Europe – a list that this year included One Direction’s Niall Horan, tennis legend Martina Navratilova and former Irish rugby captain Paul O’Connell – were to be sent a very special seeding pack in advance of tee-off at Hazeltine National Golf Club in Chaska, Minnesota, as a thank you for their involvement in promoting and supporting the European team. Inside each box would be a set of golf balls, a lapel pin, an official Team Europe polo shirt and long-sleeved pullover and, as a pièce de résistance, a video player featuring a thank you message from European captain Darren Clarke.

The Manhattan-style box we created was covered in Royal Blue stock from G.F Smith’s Colorplan range, while the interior and bespoke platform were formed from the same stock in Pristine White. The all-important logo for the competition – showing the famous trophy – was foil blocked in gold on the box lid, with clear foil detailing.


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