Every year 55 of the best players in the world are nominated for FIFA Team of the year, the chosen 11 consist of three attackers, three midfielders, four defenders and one goalkeeper in a 4-3-3 formation. Normally the votes come from the generaly FIFA community but this year 40% of the votes were given to a collective of community influencers, media, and professional athletes.
Our team of Creative producers were approached to produce the exclusive FIFA 18 TOTY box which would be sent out to these industry figures. Housing each of the 55 players, these soft touch blue boxes contained three drawers divided into attackers, defenders and goalkeepers complete with a metal pitch to lay out their selected team.
Each player was digitally printed and mounted onto a 3mm thick piece of acrylic, laser cut into the shape of a shield with a matt lamination for protection. Magnetic paper was adhered to the revers to ensure that the piece could be fixed to the metal pitch where their chosen selection would be positioned. The drawers had 2mm thick black foam inserts to act as locators for the pitch and the player shields within each of the Goal Keepers, Defenders, Midfielders and Strikers drawers
A combination of gold and white foil with spot gloss UV was applied to all area’s as indicated in the design concept. Each drawer was lined in a textured gold fabric. Finally a sleeve was produced in the same soft touch blue to ensure that all drawers and openings were contained inside and a white protective mailing carton was created for each unit.
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