Vashi Jewellery Packaging

by Nirvana CPH

Luxury jewellery brand Vashi worked with Vincent Villeger to redesign their retail packaging suite. We were asked to bring these designs to life and produce all of these items  for the launch of their new concession in Selfridges.

All elements were produced in the iconic orange and black branded colours, so we needed to ensure consistency of the colour across papers, suedes and cards. We produced two suede wrapped jewellery boxes for their rings and pendants. Both boxes were wrapped in an orange suede and lined with a majelite charcoal suede inside and clear gloss foil embossed logo was applied to the outside.

Each of these jewellery boxes were housed in a bespoke paper over board drawer box with an insert which fits perfectly around the jewellery box to ensure no movement in transit. A ribbon pull was fitted to the drawer for easily opening and the logo was foil embossed on the outer sleeve.

We also produced two bespoke miniature envelopes to house the paperwork and receipts and a suede pouch for the ring to be kept in once removed from its case.

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