YouTube Executive Summit Teaser Pack

by Nirvana CPH

For three days between 21st and 23rd September this year, Google-owned video-sharing giants YouTube held their annual Executive Summit at Soho Farmhouse, deep in the Oxfordshire countryside.

In preparation for the event, Nirvana designed and produced 35 personalised teaser packs for the three-day gathering’s select list of VIPs; a matchbox-style presentation case that opened to reveal a Nexus tablet, pre-loaded with a welcome video from the illustrious hosts. Using a pair of papers – Ebony and Bright Red – from G.F Smith’s Colorplan range, a white, foiled logo on the outer and a crisp white digital print on the inner, we were able to bring YouTube’s iconic brand colours to life. Inside, a black HD foam provided the ideal protection for the fragile tablet.

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