Bang & Olufsen Beoplay A9 Cover designed by Vanessa Teodoro

Solutions Involved:

For the 10th anniversary of Bang & Olufsen’s iconic A9 speaker, we collaborated with the brand to transform its distinctive circular form into a canvas for artistic expression. Working in partnership with IYA Studio, we crafted the campaign's visual identity, weaving together B&O’s rich legacy of audio innovation and cutting-edge design. In today's world, speakers are no longer just functional devices but have evolved into sculptural design pieces that elevate living spaces. The A9, with its sleek, sound-inspired shape and impeccable material choices, exemplifies this evolution, offering both visual beauty and outstanding performance.

To mark a decade of the A9’s unique design, Bang & Olufsen invited artists from around the world to reinterpret the speaker’s signature circular form. The project showcased a diverse range of talents, including the abstract airbrushing of Parisian artist Alexis Jamet and the bold, energetic lettering of South African-Portuguese visual artist Vanessa Teodoro. Each artist brought their own distinct style to the speaker, turning the A9 into not just a piece of audio equipment but a true work of art. Our task was to create a visual identity that seamlessly integrated the artistic collaborations while maintaining the focus on the A9’s iconic design.

Bang & Olufsen Beoplay A9 Cover designed by Manon Cezaro

For the campaign, we centered the identity around the A9's circular shape, highlighting both the product and the custom artwork created for the anniversary. The color palette was drawn directly from each artist’s piece, and we chose gradients to bring depth and movement to the design, reflecting the flow and emotion of sound. This approach aligned with B&O’s bold new brand direction, allowing us to craft an engaging, layered identity that resonated across packaging, print, and in-store displays.

Bang & Olufsen Beoplay A9 Cover designed by MonoNeon

Additionally, we worked closely with musician and visual artist MonoNeon to develop a bespoke artwork that captured his bold and eclectic style. Inspired by the vibrant patterns and textures of his signature fabric prints, our interpretation brought his persona to life through a unique visual expression. Throughout the project, we adhered to Bang & Olufsen's updated brand guidelines, utilizing Lineto’s Beosupreme typeface to complement the minimalist forms and ensure a cohesive, memorable campaign that placed the art and the A9 at its core.