ZX8000 SUPEREARTH Seeding Kit
U-DOX X ADIDAS ORIGINALS
This limited run of exclusive seeding kits was produced to support the launch of the adidas Originals x Sean Wotherspoon ZX8000 sneaker collaboration. Part of the ongoing partnership between the German sportswear giant and the LA-based designer and store owner, the collaboration highlighted themes around recycling and reuse, and centred on a pair of typically maximalist, 100% vegan sneakers.
Creative agency U-Dox challenged our Production team to bring the campaign’s core message of sustainability to life. Through intelligent selection of materials and processes, we created an influencer experience that conveyed the product’s key campaign themes to audiences around the world, minimised environmental impact and encouraged positive behaviour change towards environmental responsibility.
Our solution centred on the innovative use of materials and processes. We reduced the use of virgin materials throughout; all printing processes made use of natural, soy-based inks. The embroidery on the tote bag is the result of a unique modification to the machinery, which allows the stitching to reach the very edge of the bag and create the ‘roots’ of the flower design.