Changing The Face of Male Beauty


The new face of male beauty, Store Fascia  design, graphics on any surface
Beast store interior

BEAST. is a first-of-its-kind, multi-brand store offering a curated selection of men’s beauty products from around the globe. With more than 80 premium brands spanning five categories – Body, Hair, Shave, Face and Fragrance – BEAST. is on a mission to reinvent the way men buy beauty.

Beast advert The New Face of Male Beauty

The idea for the brand itself was developed in-house at Nirvana CPH, and our teams oversaw BEAST.’s development and launch at every stage. Our Studio team led the brand identity, campaign imagery and design of BEAST.’s Covent Garden store, while our Technology team created the e-commerce platform for, and our Production team delivered retail packaging and in-store collateral.

The result is a forward-looking, multi-channel brand that is a go-to destination for men from around the globe.

(Photography by Neil Bedford)

Beast packaging
Beast packaging
Beast asset management platform
Beast website on multiple devices