CHUPI

When Ireland based jewellery brand Chupi celebrated their 10 year anniversary, they knew they wanted to mark the occasion with a rebrand.

Teaming up with long-time collaborator Vincent Villeger, we refreshed their entire packaging suite with new colours, materials and finishes that reflect the brand story and commitments to sustainability.

The bespoke dyed paper used for Chupi 's packaging suite not only allowed us to express their branding perfectly, but also allowed us to evade leatherette, a plastic often used throughout the jewellery industry. By using this pink paper in its place, the journey of the jewellery is not only beautiful but more sustainable too.

The full suite of Chupi 's packaging is a statement of sustainable luxury. Made almost exclusively with natural, biodegradable and sustainable materials; the carefully selected papers, cards, silks and cotton tie the brand experience together in blushing tones of pink.