FULL PACKAGING SUITE AND BRANDING OVERHAUL
NANUSHKA
Solutions Involved:
Nirvana CPH partnered with Any Other Name on a comprehensive packaging suite and branding overhaul for the Budapest-based brand Nanushka, known for their womenswear, menswear, and accessories designs.
Our production included:
* Three custom sizes of paper retail bags
* Two sizes of rigid scarf boxes
* A precision-engineered single leather goods box
* Tailored receipt holders
* Custom-branded hangtags
* Branded tissue paper and stickers
* Personalized thank you cards
Each component was developed with precision to ensure scalability in mass production while maintaining the brand's luxury standards and sustainable values. This cohesive packaging suite aligns with Nanushka's vision and enhances the customer unboxing experience.
We applied our expertise in material research, conducting sustainability audits, and optimising packaging dimensions, while coordinating several rounds of prototyping and sampling.
Our initial phase involved a comprehensive material testing plan, featuring sustainable paper weaved handles for retail bags aligned with Nanushka's new colour palette. We also tested and developed a high-gloss finish for the new 'Moonbeam' accent colour, applying it to various items across the packaging suite.
Over several months, we collaborated closely with the teams to refine material swatches, style samples, and feasibility options for Nanushka's packaging.
We perfected the signature ‘X’ debossed design on the retail bags and ensured the black gloss foil logo with its chiseled emboss finish was flawless across all materials and sizes.
All of the packaging is 100% paper-based, making it monomaterial and fully recyclable right from home. Simple, sustainable, and easy for everyone to do their part.
Read the features on this project in The Brand Identity and Mindsparkle Mag.
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