Gamified sustainable seeding kits
Prada x Adidas
Solutions Involved:
The latest drop from Adidas By Prada Re-Nylon, the highly anticipated third collection from the brands' creative collaboration which first launched back in 2019.
The most recent 21-piece collection features everything from trainers to sweatshirts, and they brought us in to produce shoeboxes for the launch. Including a series of game themed seeding kits to accompany them.
As part of the global launch campaign, we were approached by Frosty Pop, creative gaming studio, to design and produce a variety of products. The challenge was to develop sustainable seeding kits that echoed both brands’ values, house multiple items from the collection while creating a playful keepsake moment.
Using the Prada brand codes and taking the re-use approach we designed durable boxes from sustainable materials. There are two gamified kits, one that can be rearranged to create a mini basketball setup and another housing cards, dice, a tumbler and score cards for keeping tabs. The aim was to produce seeding kits that influencers would want to keep.
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