REVIVING A FOOTBALL ICON
Adidas F50
Solutions Involved:
The Adidas F50 boot holds a legendary status in the world of football, making its mark from 2004 to 2015. When we heard of its much-anticipated return, we knew we had to be part of resurrecting this icon.
The concept presented to us by the Midnight Club was to create a wearable cross-body bag for the F50 boots, envisioning players walking through the tunnel with it. This challenge was one we were eager to take on.
Our challenge was to design something that is not only visually intriguing but also feasible to produce, specifically for the launch of the new F50 football boots. We had to carefully consider production feasibility and materiality. Each F50 player participating in the Euros and Copa America would receive a personalised case of F50s, designed and crafted by Nirvana CPH. Furthermore, these players would be featured walking down the tunnel pre-game, showcasing their unique seeding boxes during the tournaments.
From our skilful product designers to our global network of specialists, experts in materials & insights, supply chain management, and partners in manufacturing we brought this ambitious vision to life. We created a crossbody bag, keeping the boot's sleek contours front and centre, and used orange screws that matched the boots perfectly. The design evolved into an acrylic and wooden metallic masterpiece, complete with accessories and a clear lid showcasing the boots. Once our design team finished making their final touches, our production team made a prototype of the box to make sure the product design came out exactly how it was imagined in our minds
We were able to produce a crossbody metal bag for football players to wear and showcase while walking through the tunnel during UEFA EURO 2024 and Copa America.
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