Gift Packaging for Ethical Luxury
Faldan
Solutions Involved:
Founded by former UN Climate Negotiator Laura Hanning, Faldan is a brand on a mission to provide the world’s first ethical, folding luxury bag. Hanning spotted a gap in the market for products that actively help to minimise our wasteful habits and spent months folding origami shapes, calculating an optimum size to make the Faldan bag as functional as possible.
When the brand launched, we were asked to provide the material development, prototyping and production of its new gift packaging, alongside the design of Vincent Villeger.
Given Hanning’s professional background, it’s no surprise the brand wanted to communicate its commitment to environmental responsibility as part of the project. Our challenge was to align the brand’s ambitions on sustainability with a finished product that allows it to sit comfortably within the crowded, competitive luxury bag market.
We selected Extract, from UK-based G.F Smith, as our primary material – a paper developed from the millions of single-use coffee cups discarded every year by British consumers.
In keeping with the brand’s luxury positioning, we applied the Faldan branding as a gold foil emboss to the lid of the clamshell box. Inside, a second message nods to the brand’s use of post-consumer waste in its construction, and encourages Faldan’s audience to ensure the packaging is given a second life of its own: ‘I was great before. I am great now. I shall be great again.’
In order to further reduce the carbon output of the project, our Production team worked closely with partners in the local area to ensure the gift packaging was designed, printed and produced within Greater London.
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