Sustainable Packaging for Natural Knitwear

Sheep Inc.

Natural Knitwear for a Fashion Future
Above: Sheep Inc.'s e-commerce experience uses natural materials and textures throughout
Sheep Inc. E-Commerce Packaging Nirvana CPH
Sheep Inc. E-Commerce Packaging Nirvana CPH

Solutions Involved:

In 2018, Sheep Inc. co-founders Edzard and Michael were preparing to launch their new venture – a carbon-negative knitwear brand, created to show the world that there can be a new way of doing fashion.

With an emphasis on natural raw materials, supply chain transparency, and a belief in the power of brands to create positive change, Sheep Inc. were looking for packaging that reflected and amplified their brand values.

With that in mind, our Insight and Production teams developed a responsible e-commerce solution that continues to bring the brand to life.

Sheep Inc. E-Commerce Packaging Nirvana CPH
Sheep Inc. E-Commerce Packaging Nirvana CPH
Sheep Inc. E-Commerce Packaging Nirvana CPH
Above: Sheep Inc.'s e-commerce experience uses natural materials and textures

The result of our ongoing partnership is a tactile customer experience that conveys Sheep Inc.'s values at every turn – from 100% recycled paper, to an organic cotton drawstring bag, recycled PET ribbon, and even a pilling comb made from natural wood.

Elevated finishes, like the embroidery applied to each drawstring bag, are a reminder that it's perfectly possible for brands to be both premium and responsible.

Sheep Inc. E-Commerce Packaging Nirvana CPH
Above: Sheep Inc.'s e-commerce experience uses natural materials and textures

Sheep Inc. E-Commerce Packaging Nirvana CPH
Sheep Inc. E-Commerce Packaging Nirvana CPH

The result of our ongoing partnership is a tactile customer experience that conveys Sheep Inc.'s values at every turn – from 100% recycled paper, to an organic cotton drawstring bag, recycled PET ribbon, and even a pilling comb made from natural wood.

Elevated finishes, like the embroidery applied to each drawstring bag, are a reminder that it's perfectly possible for brands to be both premium and responsible.